Should brands take a stand on societal issues?
Fredrik Öst joined me for episode #29 of One More Question and this was part of our discussion.
Here are some of Fredrik’s thoughts:
“Should we care about #BlackLivesMatter? Of course you fucking should. It’s crazy if you wouldn’t — that will be the normal answer. Yet, companies are like — Hmm, yeah, what should we say? It’s because they’re lazy, they don’t want to really care about anything.”
Should brands be more vocal? Would you care?
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